ESSILOR CHINA VISION AMBASSADOR PROJECT
As part of its ongoing social outreach efforts, Essilor has brought on Missing Edge to its Vision Ambassador projects to present its vision of a world where nobody has to endure the pain and difficulty of having no access to proper eye care. Our team was honoured and excited to be part of a project which would help change the world in a small but positive manner.
This film features the elderly folk of a rural village which lies a distance away from the city of Kunming, China. Poor vision creates problems for these people who live significant distances away from sources of eye care. Essilor appoints people as “Vision Ambassadors” in places like these to provide them with easy access to treatment, and relieves them of their vision related difficulties. And their smiles truly make the effort worth the while.